Real Estate Lead Generation 101

12 ways real estate investors and Realtors will bring in more leads:

Email Marketing: Email is still one of the best ways to reach masses of mildly interested potential investors and targeted contacts. Email lists can even be rented from data companies allowing real estate investors and agents to stake controlling interest in building their own lists.

Cold Calling: Picking up the phone can be one of the fastest ways to generate real estate business! It’s also one of the most cost effective ways to generate leads and it helps real estate professionals stay on top of the sales game.

Direct Mail: Is effective and in some ways more personable, ergo more profitable. Nowadays everyone is online marketing; Spam! Spam! Spam!

Door Knocking: Real estate deals and listings can be discovered while driving neighborhoods and knocking on doors. The cost of gas, extreme weather and over protective pets can be obstacles, however when you want to get the jump on competitors, as a strategy it is hard to beat.

Buying Internet Leads: Buying internet has been improved with enhanced data and targeting tools. With so many varying leads (‘aged’ leads, live exclusive leads and non-exclusive leads). Do your homework; understand exactly what you are getting and the differences in types of consumers to maximize ROI.

Buying Lead Lists: Lead lists are a staple of the real estate industry. Almost endless arrays of filters can be used to laser target the best prospects. Recognize the drawbacks! Depending on how the data was generated you may not be able to use it, and sometimes lists are filled out with bogus names.

Real Estate Blogging: By far one of the most powerful and profitable forms of lead generation! A regular blog can ensure real estate pros and companies can continue to generate leads for years after posts are written. Blogs draw regular internet leads, feed email list building, and fuel social media efforts.

Social Media (#IBCProperties #RealESTATEInvestments #YoursTRULY): This medium changes constantly! Social media platforms generate fantastic leads in real estate. #Twitter, Facebook, LinkedIn, Google+, and the glorious site known as Pinterest are fabulous options. Social media is fast, affordable and enjoyably magical for all.

Signage & Outdoor Real Estate Advertising: Signs and other outdoor advertising solutions can generate steady streams of local leads. Call capture, QR codes, interactive augmented reality signs, text messaging options and links to virtual tours are sure to boost outdoor advertising performance.

Pay-per-click (PPC): PPC advertising is one of the most predictable and consistent driving methods for gaining real estate leads on demand. PPC solutions, like Google Adwords can be tweaked to be hyper local, reach global buyers, investors and homeowner’s where they are now. With strategy and education, real estate marketers can significantly drive down PPC costs. If you want to dominate and starve out the competition you can by buy every lead for a keyword.

Print Advertising: Beyond the traditional line up of real estate magazines and other industry magazines think about online magazines. Everyone is on the go nowadays, I cant be the only one who spends my morning coffee time looking up online articles with interesting key words and adding them onto my rss feed to read during down time.

Referrals and Affiliate Marketing: Personal referrals can be the most valuable form of lead generation. So get out there and mingle! Real estate CEOs are taking this to the next level, using technology to organize referrals on a national and global scales.