Be professional, exceptional and consistent as you market all listings! This is a sure way for a real estate agent to generate new listings, promote/sell the property you are hired to sell.
Does it matter if a Realtor is hired to market a $100,000 home or a multimillion-dollar home? No, no it does not. All properties you handle require the same professional attention. Drawbacks? With a more expensive property, there will be more to market; But hey, you’re a real estate agent you got this.
Marketing every property the same irregardless of the price should be the cornerstone of your business. How You are presenting a property irregardless of its list price is important for a few reasons:
You will attract more buyers to the home.
Potential sellers will hire a Realtor based on the marketing and advertising presented.
Catch the eye of other agents! Who in turn, point the home out to their buyers.
People are watching the quality of work an agent produces, closer than ever. After all isn’t pride in your job and integrity the signature marketing that draws you clients?
Professional rendering are ideal for specific types of marketing.
Often photographs do not replicate in the newspaper as well as a sketch. A rendering or sketch will be crisp and clear. Represents the property much better than a photograph printed on the pages of a black-and-white newspaper. A sketch is an excellent way to market a property before the exterior has been painted and the garden landscaped.
Property-specific websites are key.
THe devil in the details…Every property should have a website with its own property-specific Web domain or address, e.g. www.123LaslowStreet.com this makes it easy for both buyers and agents to locate.
Professional photography is a must.
Every listing you put your name to must utilize professional photography. Photographs draw people in! Professional photographs are used online, featured on company websites, as a personal website, on any number of Internet platforms, social media, brochures, fliers, blogs, postcards, editorials and in print advertising, marketing, branding and more.
Maintaining a property library is another reason to hire a professional photographer because in the world of the Internet and the impact of social media, proper, luxurious, high-quality advertising is a calling card to an agent’s brand and the property they are marketing.
Do not over look print!
Print marketing is vital. Just the listed and sold postcards, quarterly market reports customized for particular neighborhood and other colorful brochures are key to creating and maintaining a professional brand no matter the price point.
Keeping your brand consistent is crucial. Print marketing is critical to reach those who do not use the Internet.
Internet marketing is a must.
Online presence is key to reaching and expanding your audience, be sure what you put out on the Internet is beautiful, intriguing and interests your audience so that they linger on your site, share your information, or message and visit again and again.